Axiological Inversion
How values, norms, and incentives can reverse under pressure and produce outcomes opposite to their stated purpose.
Research hub
RESEARCH AGENDA
Three questions. One ambition: better decisions under complexity.
The program investigates why apparently sound strategies, values, and management models can produce failure when context, incentives, and execution systems are misread.
PROGRAM ARCHITECTURE
From concept to empirical test
Each stream is expected to progress through literature positioning, construct definition, research design, data collection, analysis, limitations, and peer scrutiny.
Safeguarding Conscience
How ethical conscience can function as infrastructure for decision quality, trust, governance, and durable performance.
Complex-market strategy
Why copy-and-paste GTM and RTM systems fail across Francophone, African, and institutionally complex markets.